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2ND ADDRESS
Connecting Hosts & Guests for Extended Stays into Furnished Homes
2ND ADDRESS
Connecting Hosts & Guests for Extended Stays into Furnished Homes
ZENTLY
Transforming Rental Living & Property Management
2ND ADDRESS
Connecting Hosts & Guests for Extended Stays into Furnished Homes
Make voice - video calls and send SMS through any devices
Make voice - video calls and send SMS through any devices
Make voice - video calls and send SMS through any devices
MIA
Transforming the IVF Experience for Woman
DISCOVERY
Project Overview
Mia - is a startup on mission to help woman trying to have baby and enjoy the motherhood experience.
PROBLEM // Lot of woman find difficulty in conceiving and have go through painful and stressful journey of IVF to have a baby. There is no way for woman to track what's next in the step or track the treatment path.
SOLUTION // An delightful friendly app for woman undergoing IVF process, providing them emotional support and holding their hand along the journey. app is designed to reduce the stress and key challenges associated with IVF. Simple to use yet powerful for those who want to analyze and track everything
My ROLE //As a sole UX/UI Designer on team, I lead and worked on all aspects of user experience design, Interaction design, UI and Visual Design. This was a independent consultant project and I worked directly with the CEO
My Role/
Design Strategist
UX Researcher
UX/ UI Designer
Visual Designer
Skills /
UX Flows,
Wireframes
Prototypes.
Styleguide
Design Language
DISCOVERY
Empathizing with Users
We started with doing more user research by interviewing some of woman who had gone through the IVF process and gather insights.
DISCOVERY
Understanding IVF Process
We conducted research to find app around woman health and fertility like Glow, Clue, Eve but none of them catered to woman who were going through IVF process. We used these as inspiration board.
“What do you wish could be improved about your IVF experience?”
Emotional Support
"The way it took over my life but was isolating painful and out of my control.It is a very emotional time. It's a commitment. It's hard work"
Wanted to see the whole picture
"I wish the doctors and staff had been up front about next steps. I think they didn't want me getting ahead of myself but I wanted the whole picture."
No way to track what next?
"It was never explained why I was taking certain meds or what they were checking with the blood monitoring. I had no idea what the results meant."
DESIGN
Wireframes
After sketching our flows we got into creating initial wireframes
DETAILED DESIGN
Iterative Rapid Prototyping
FINAL SOLUTION
Visual Mocks & Style guide
Once I decided the user flow, I started working on the UI patterns for each wireframe and seeing that I fit all the functionality and content.
Once I decided the user flow, I started working on the UI patterns for each wireframe and seeing that I fit all the functionality and content.
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