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A Millennial App for 21st Century Banking

PIGGY BANK

Project Overview

Piggy Bank - is a bootstrapped startup trying to solve finances & debt reduction for middle class millennials, who are far from living the American dream. 

60% of millennials think big banks aren’t designed to serve their generation

(Sentiment arises from three core concerns: steep fees, old tech & high debt)

Their vision is to empower them with a 21st century financial app with free ATM withdrawals  & no overdraft fees, automatic debt reduction. I was engaged to design the UX/UI of the product as it was iterating with the initial discussions with users and investors. Earlier we conceptualized and designed this it to be a banking app but for the initial testing in market we moved to creating an app that helps millenials in debt reduction.    

 

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