2ND ADDRESS was founded in 2014 as Homesuite to modernize finding & booking furnished homes for longer extended stays. Renting a furnished home for week or months required hunting on craigslist and tedious leasing process. The alternatives were hotels or traditional corporate housing.

PROBLEM// The business had acquired good traction since then but it wanted to grow and stand out in market becoming more niche for business travelers giving them greater hospitality and best experience when they travel to different cities for work. With that mission, our overall vision and strategy had pivoted. The company decided to put efforts into creating a fresh brand and market identity for itself.

SOLUTION // Rebranding Homesuite, transforming it into a premium brand and create right marketing and product experience which stands with our vision. 

MY ROLE // I was brought it in company to overhaul the current brand and product experience. and it was here, I lead the overall rebranding effort of Homesuite into 2nd Address.